The distributor that runs the channel, not just the shipment.

Why we exist

Most channel problems start with a distributor who never said what they would do.

Ask any brand manager why they are cautious about new distribution and you get a version of the same story. Somebody got approved, the product turned up on a marketplace nobody agreed to, the price fell through the floor, and by the time anyone noticed the damage was already priced into the listing.

That is a process failure, not bad luck. It happens because the commitments were never written down and nobody was ever going to be held to them.

We built this business the other way around. The channel policy, the pricing floor and the sourcing chain get agreed before a single purchase order goes out. It makes the first conversation slower and every conversation after it faster.

What we actually do

Three things, and they feed each other.

On one side, we are an ecommerce growth partner. We buy inventory outright from the brand, then rebuild the listings, run the advertising, enforce the pricing policy and clear off unauthorized sellers. None of that is billed as a service, because we own the stock and the work protects our own margin as much as the brand's.

On the second, we supply retailers and resellers. Independent stores, convenience and variety retail, and online sellers buy from us by the case across every category we carry, on one account and one invoice.

On the third, we buy from distributors. We hold accounts with broad-line and specialty suppliers, and we behave like a customer worth keeping: replenishable case-quantity orders, prepaid, with every brand restriction honoured.

Being on both sides is the point. It means we know what a product does on a real shelf and on a search results page, and we can tell either party honestly what is moving.

How we operate

• Brand-direct sourcing. From the brand or a documented authorized source. No liquidation, no customer returns, no grey market.
• Written channel agreements. Every marketplace and storefront disclosed and approved before the first order.
• MAP held as a floor. If we cannot sell at your price, we stop selling rather than go under it.
• Outright purchase. We buy and pay. No consignment agreements for your team to police.
• Replenishable lines only. We stock what comes back in, so a retailer who sells it can get it again.

Where we are

Cypress, Texas, in the Houston metro. It is a deliberate spot for a distributor. Houston sits on the Gulf freight corridor with short transit into the South and Midwest and reasonable rates to both coasts, which keeps landed cost sensible for the retailers buying from us and for the brands shipping into us.